Simply a Good Citizen

IBM needed to to convince opinion-leaders of the company's commitment to important social and economic issues.

It also needed to inspire its own employees during tough times.

These elegantly-crafted commercials, which aired during Sunday-morning talk shows and within IBM itself, improved the company's image among consumers, lawmakers and most important,
its own people.

Click the pics to watch the spots.

to IBM "Values" film

back to spots